User Research, Design Research, Industrial Design, Graphics, Service Design
RSA STUDENT DESIGN AWARDS: UNLOCKING JOY FOR RAIL USERS AT TRAIN STATIONS
'Billions of people around the world rely on trains to get them to work, get home or to see friends and family, and stations are a key part of that experience. Despite this, station environments can be particularly challenging. People are often rushing, time-poor, and stressed. Crowds, waiting, delays, unexpected changes, and difficulty navigating through the space can trigger negative emotions like anxiety. How might you design ways for stations to bring joy to the people who use and pass through them?'
Research & Insights
Gathering first hand experiences to evaluate existing ticketing processes.
Ingrid Fetell Lee's Aesthetics of Joy
Joyful imagery from fun fairs and seaside amusements - focussing on energy, play and abundance.
Form analysis identifying key visual components. Repeating patterns, symmetry, and lights all featured.
Developing the form of the ticket machine.
Spot colours, patterns and fonts for the ticket machine.
Developing the pattern for the front of the machine, inspired by hand painted fairground attractions.
Creating a full scale of mock up of the ticket machine for evaluating ergonomics.
Testing out the machine and screens to evaluate the user experience.