User Research, Design Research, Industrial Design, Graphics, Service Design

RSA STUDENT DESIGN AWARDS: UNLOCKING JOY FOR RAIL USERS AT TRAIN STATIONS

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The Brief

'Billions of people around the world rely on trains to get them to work, get home or to see friends and family, and stations are a key part of that experience. Despite this, station environments can be particularly challenging. People are often rushing, time-poor, and stressed. Crowds, waiting, delays, unexpected changes, and difficulty navigating through the space can trigger negative emotions like anxiety. How might you design ways for stations to bring joy to the people who use and pass through them?'

Design Journey

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Research & Insights

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Design Development

Ticketing
Ticketing

Gathering first hand experiences to evaluate existing ticketing processes.

The Aesthetics of Joy
The Aesthetics of Joy

Ingrid Fetell Lee's Aesthetics of Joy

Form Board
Form Board

Joyful imagery from fun fairs and seaside amusements - focussing on energy, play and abundance.

Form Analysis
Form Analysis

Form analysis identifying key visual components. Repeating patterns, symmetry, and lights all featured.

Sketchwork
Sketchwork

Developing the form of the ticket machine.

Style Guide
Style Guide

Spot colours, patterns and fonts for the ticket machine.

Pattern Development
Pattern Development

Developing the pattern for the front of the machine, inspired by hand painted fairground attractions.

Low Fidelity Prototype
Low Fidelity Prototype

Creating a full scale of mock up of the ticket machine for evaluating ergonomics.

Experience Prototyping
Experience Prototyping

Testing out the machine and screens to evaluate the user experience.

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The Solution

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Social and Environmental Benefits

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Offering users the opportunity to rediscover forgotten destinations, can help revive their declining tourism industries. 

Encouraging domestic tourism over international travel has great environmental benefits, particularly when utilising public transport.

Users are able to benefit from a less stressful and more joyful experience. They no longer need to worry about getting to the station for a specific train.

Train operating companies benefit from the sales of tickets on underused lines, improving the efficiency and profitability of running services.