User Research, Design Research, Industrial Design, Graphics, Service Design

RSA STUDENT DESIGN AWARDS: UNLOCKING JOY FOR RAIL USERS AT TRAIN STATIONS

The Brief

'Billions of people around the world rely on trains to get them to work, get home or to see friends and family, and stations are a key part of that experience. Despite this, station environments can be particularly challenging. People are often rushing, time-poor, and stressed. Crowds, waiting, delays, unexpected changes, and difficulty navigating through the space can trigger negative emotions like anxiety. How might you design ways for stations to bring joy to the people who use and pass through them?'

Design Journey

Research & Insights

Design Development

1/1

The Solution

Social and Environmental Benefits

Offering users the opportunity to rediscover forgotten destinations, can help revive their declining tourism industries. 

Encouraging domestic tourism over international travel has great environmental benefits, particularly when utilising public transport.

Users are able to benefit from a less stressful and more joyful experience. They no longer need to worry about getting to the station for a specific train.

Train operating companies benefit from the sales of tickets on underused lines, improving the efficiency and profitability of running services.

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